13 Digital Marketing Courses in Singapore Worth Considering [2018 Update]

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Convinced of the benefits of being equipped with digital marketing skills, you’re now in search of a digital marketing course in Singapore to kickstart your journey.

But how do you choose a suitable course with so many options but so little time?

Whether you’re a fresh grad or an old-timer with relevant working experience, attending a structured digital marketing course in Singapore will help you make sense of how things work in a local context.

A good course can equip you with the knowledge to develop and implement an effective digital marketing strategy that include:

  • Social media marketing
  • Web analytics
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM) and
  • Overall digital marketing strategies

Increasingly, many companies and the Singapore Government are in support of digital transformation. There’s no better way to achieve that than to educate the budding digital marketing professionals of Singapore.

Here, I’ve compiled for you a comprehensive list of all the digital marketing courses in Singapore worth considering. Depending on your preferences, you have the option to enroll in either Short Courses or Diploma Courses.

Short Digital Marketing Courses in Singapore

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Executive Program in Strategic Digital Marketing by UpGrad & Cambridge Judge Business School Executive Education

UpGrad is an up-and-coming online education provider focused on forward-looking skills such as digital marketing, data science and software development. In collaboration with the University of Cambridge Judge Business School Executive Education, UpGrad is offering a comprehensive program in Strategic Digital Marketing.

This 16-week online course features live lectures by Cambridge professors and industry professionals from around the world. One great perk is the promise of one-on-one industry mentorship. For instance, your mentor may even be with Head of Marketing APAC at Facebook or a Senior Digital Manager at Adidas!

In addition, beyond online learning, UpGrad also conducts offline networking workshops specially organized for students of the program. This course is suitable for someone looking for a certification from an established institution and to gain applicable skills from industry leaders to run successful digital campaigns.

Course Provider: UpGrad & University of Cambridge Judge Business School
Duration: 16 weeks
Types: Digital Marketing Strategy, SEO, SEM, Social Media, ROI Metrics, Digital Marketing Tools (e.g., Hootsuite, Hubspot, Google Analytics)
Levels: Beginner to Intermediate
Price: USD 1,800 (approx. SGD 2,390)

Click here to find out more.

2

Hands-On Digital Marketing Courses by Equinet Academy

Equinet Academy is an established digital marketing course provider in Singapore. They often hold courses, events, and workshops for working individuals, small business owners and executives from renowned companies.

They have been around since 2013, holding also host talks and networking events for digital marketing professionals in Singapore. Great for professionals with relevant working experience looking to complement their skillsets.

Course Provider: Equinet Academy (Digital Marketing Training Courses Approved by SSG, Formally WDA)
Duration: 2 days
Types: Choose amongst Digital Marketing Strategy, SEO, Social Media Marketing Strategy, Digital Advertising, Digital & Web Analytics, Facebook Advertising and Google Adwords Fundamentals courses.
Levels: Beginner to Intermediate

Price: $500 (SkillsFuture & SSG Eligible)

Click here to find out more.

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Digital Marketing Certification Programmes by Kaplan

No one can argue that Kaplan is a pretty legit provider of private tertiary education in Singapore. Their two digital marketing programmes (fundamental and advanced levels) are designed to get you familiarised with Google AdWords, Google Analytics technologies, and HubSpot Inbound methodology. Most topics are also taught with real-life case studies that the industry veteran lecturers can bring to the table.

Although you should note that Google and Hubspot provide their respective courses for free. The difference is you’ve got industry veterans Rachit Dayal and Sanchit Mendiratta (founder & partner of digital agency Happy Marketer respectively) to guide you along you digital marketing strategy.

Course Provider: Kaplan
Duration: 4 days
Type(s): Digital Marketing Fundamentals & Advanced courses
Level(s): Beginner to Advance
Price: Varies

Click here to find out more.

Read also: 7 Habits of Highly Effective Digital Marketers

4

Integrated Digital Marketing Strategies by MIS

Marketing Institute of Singapore (MIS) offers executive development courses in Sales & Marketing, and networking events for professionals.

Their Integrated Digital Marketing Strategies course is designed to give you an overview of digital marketing and the trends in Singapore and around the region.

Some useful lessons include measuring and analyzing ROI, media planning, and digital advertising.

Course Provider: Marketing Institute of Singapore
Duration: 2 days
Type(s): An overview of “social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure”.
Level: Beginner
Price: SGD780 (SkillsFuture Eligible)

Click here to find out more.

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PHOTO: Marketing Interactive

Growth Hacking with Digital Masterclass by Happy Marketer

As mentioned, Happy Marketer is a digital agency in Singapore founded by veterans who also train in other executive development settings. It also helps that their experience translates into relevant case studies in the classroom.

Brought to you by the same guys behind the Digital Marketing Certification Programmes by Kaplan, and they will help you to pass your Google and Hubspot certifications.

Course Provider: Happy Marketer
Duration: 2 to 4 days
Type(s): Growth Hacking with Digital Masterclass (Overview), or Individual Courses & Workshops on Search Marketing, Social Media Marketing Strategy or Web Analytics.
Level: Beginner
Price: $895 – $2,995 (SkillsFuture Eligible)

Click here to find out more.

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Digital Marketing (Credit Bearing to SMU’s Master of Science in Communication Management) by SMU

I reckon that no introduction is needed for Singapore Management University (SMU).
This digital marketing course is designed for working adults who have attained a “good bachelor degree” or diploma holders who have at least three years of working experience. The good news is that it is credit-bearing and can be stackable to a master degree.

You can also receive a Graduate Certificate in Management Communication and Strategy by completing five other courses.

Course Provider: Singapore Management University
Duration: 2 Evenings, and 1 Full Day
PIC Eligibility: Yes
Type(s): Introduction to Social Media Marketing and Search Engine Marketing
Level: Beginner
Price: $1,500 (Before GST, PIC Eligible)

Click here to find out more.

Read also: 9 Free Digital Marketing Apps You Absolutely Cannot Live Without

7

Digital Marketing Workshop by Singapore Media Academy

Singapore Media Academy is an owned subsidiary of Mediacorp and offers training, education and consultancy services. It’s been around since 2005, placing more focus on content production and the media industry.

That said, SMA’s Digital Marketing Workshop touches on media and marketing basics, the digital marketing landscape, digital analytics, and engagement. This course is good for seasoned professionals who are more accustomed to traditional media.

The trainer for this digital marketing workshop is Azhar Azib. He is not only a lecturer at NUS, but also the founder of a CRM and Integrated Engagements advisory practice. On top of that, he was previously a Regional Marketing Communications Director for Asia Pacific at Microsoft.

Course Provider: Singapore Media Academy (CPE Registered)
Duration: 2 Days
Type(s): Introduction to Social Media Marketing and Search Engine Marketing
Level: Beginner
Price: $834.60

Click here to find out more.

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Digital Marketing Courses by Comat

COMAT is a division of ST Electronics which offers training and certifications for many areas of a business. It’s a lesser-known training provider in Singapore, but legitimate nonetheless. It also features a lecturer at NUS on business, tech, and digital-related topics. Case studies are also part of the programme to help connect the dots between the various topics.

COMAT’s digital marketing courses are quite full-spectrum and hands-on, as part of the prerequisites sometimes include existing administrative access to Google Analytics.

Course Provider: Singapore Media Academy (CPE Registered)
Duration: 2 Days
Type(s): Digital Marketing Overview, Search Engine Marketing, Search Engine Optimisation and Social Media Immersion
Level: Beginner and Intermediate
Price: SGD342 to SGD1,605

Click here to find out more.

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Digital Marketing Courses by General Assembly

A relatively new player in Singapore, New York-originated General Assembly is well known for its training in tech, data, design, and business.

GA has full-time and part-time on-campus programmes spanning up to 13 weeks. However, some of their online courses are notably mentor-guided by qualified overseas trainers from the USA. This is best suited for those looking for an international perspective.

Course Provider: General Assembly
Duration: 10 to 13 weeks
Type(s): HTML, CSS & Web Design, Data Analysis, Digital Marketing, User Experience Design, JavaScript Development
Level: Beginner and Advance
Price: Approximately USD1,250

Click here to learn more

Read also: Top 10 Reasons to Pursue a Digital Marketing Career in Singapore

Digital Marketing Diplomas

If you’re looking for a digital marketing course in Singapore that offers a diploma cert, you should keep these polytechnics or private tertiary institutions in mind.

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PHOTO: Ngee Ann Polytechnic Facebook Page

Post-Diploma in Digital Media Marketing

Being a proud alma mater of Ngee Ann Polytechnic’s School of Film & Media Studies, I can vouch that they provide truly excellent programmes for communications, media, and marketing-related subjects.

Furthermore, Ngee Ann Polytechnic’s Post-Diploma in Digital Media Marketing is a formal digital marketing course. It is part of a wider Diploma (Conversion) in Digital Media Design. You’ll learn the technical and aesthetic aspects of common tools in the digital media and platforms

Course Provider: Ngee Ann Polytechnic
Duration: 6 months, 1 day a week.
Type(s): Digital Media Principles and Practices, Digital Publishing and Social Media Marketing Strategy
Level: Intermediate
Price: $972.64 -$6,484.20, excluding misc. fees (SkillsFuture Eligible)

Click here to learn more.

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PHOTO: Channel News Asia

Specialist Diploma in Digital Marketing and Analytics

Meant for working adults with no relevant working experience, Singapore Polytechnic’s Specialist Diploma in Digital Marketing and Analytics (NSDMA) is a one-year part-time programme. In addition, it consists of two Post Diploma Certificates (PDC) conducted over two semesters. Classes are conducted in the evening.

To add, you’ll get to learn analytics software and basic digital marketing tactics such as online advertising and social media marketing.

Course Provider: Singapore Polytechnic
Duration: 300 hours (1 year)
Type(s): Digital Marketing Fundamentals, Digital Marketing Strategies, Digital Analytics, Social Media Marketing, Digital Content Development, Social Media Analytics Level: Beginner
Price: $972.64 -$6,484.20, excluding misc. fees

Click here to learn more.

12

Diploma in Digital Marketing

A lesser-known tertiary institution in Singapore, Chatsworth Medi@rt Academy (CMA) is a marketing, advertising and design school. They provide “a series of Marketing + Advertising + Design (M.A.D.)-integrated courses”. They accept a diverse range of international students including those from China, Vietnam, Indonesia, and Malaysia.

Course Provider: Chatsworth Medi@rt Academy (CMA)
Duration: 10 months (part-time) or 12 months (full-time)
Type(s): Branding, Innovative Marketing, Copywriting, Digital Marketing, Content Marketing and Creation (storytelling) and Social Media Marketing
Level: Beginner
Price: Around $6,650 for the 10-month course

Click here to learn more.

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PHOTO: PSB Academy Facebook

Diploma in Busines Administration (Digital Marketing)

This diploma by PSB Academy is quite unique. As the name suggests, the course is designed to combine business studies with online lead generation. Especially relevant digital marketing skills are online advertising, email marketing and search engine optimization (SEO).

Furthermore, you’ll learn about social selling and web analytics. Knowing how to use the latter will help with improving user experience and achieving sales leads.

As opposed to the course by Ngee Ann Poly, PSB’s Diploma in Business Administration (Digital Marketing) is more numbers-driven.

Course Provider: PSB Academy
Duration: 10 months (part-time) or 12 months (full-time)
Type(s): Business, Economics, Marketing, Accounting, Digital Marketing Strategy, Digital Engagement and Loyalty, and Digital Analytics
Level: Beginner
Price: $5,264 to $11,042.40

Click here to learn more.

Know of a digital marketing course in Singapore you’d like to recommend? Share it in the comments below!


Also published on Medium.

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