This article was contributed by Melissa Lobo of Project Female. Implementing an effective online public relations strategy is not as simple as it may seem. It will require a lot more than a couple of tweets, Instagram and Facebook posts to...
Convinced of the benefits of being equipped with digital marketing skills, you’re now in search of a digital marketing course in Singapore to kickstart your journey. But how do you choose a suitable course with so many options but so little...
This article was contributed by Hasel Smith of Vipra Business.  Is your real estate company lacking behind in the world of digital marketing? Digital marketing has been playing a vital role in the field of advertising and branding of an organization....
This article was contributed by Marcus Neo of Pink Elephant Consultancy.  How can you differentiate and outmaneuver your competitors? In marketing, you’ll call this positioning. Positioning and copywriting are in intrinsically tied together because those are the words you write on...
Being an effective digital marketing professional is beyond possessing the best tools or even the most up-to-date industry knowledge and knowhow. I can guarantee you that digital marketing for any product or brand takes a village, even if it's from...
As a digital marketing professional in Singapore, I tend to bring my work wherever I go, but not necessarily my laptop.  When I’m on the move, my best companion is my mobile phone. So naturally, I rely quite heavily on...
Are you looking to pursue digital marketing as a career in Singapore? As you have guessed, this is part two of The Top 10 Reasons to Choose Digital Marketing as a Career in Singapore. The first article gives you a...
Digital marketing is all-the-rage in Singapore, and the obsession is not going anywhere. For so many reasons it makes absolute sense to pursue digital marketing as a career. Just as I’m typing this, 82% of the Singapore population is...

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